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Business/Technology Editors

MAYNARD, Mass.--(BUSINESS WIRE)--Jan. 9, 2001

Digital Goods Demonstrates its Marketing Edge with Online StarCraft Poster Contest Promotion, Exclusive Viral Email Passalong(TM) Feature

to Multiply Sales While Maintaining Copyright Protection

Digital Goods (NASDAQ:DIGS), the leader in digital content marketing, today announced that it has begun electronically merchandising StarCraft: Uprising, an eBook exclusive from Simon & Schuster set in the world of the award-winning, best-selling computer game from Blizzard Entertainment.

StarCraft, a strategy game featuring the epic battle among three races in a futuristic space setting, is one of the most successful franchises in PC game history with an avid following of home and online players around the world.

"We are proud to add the eBook debut of StarCraft: Uprising to the long list of digital publishing firsts that have put Digital Goods in the vanguard of the rapidly growing digital content marketing and distribution industry," said Scott Griffith, chairman and CEO of Digital Goods.

Digital Goods, formerly SoftLock.com, was chosen by Simon & Schuster for this unique publishing event because it provides the complete infrastructure and integrated services necessary to securely market and distribute digital content to its optimum audience. Digital Goods will electronically market and widely distribute the eBook via Adobe Acrobat(R) Reader, the de facto standard eBook Reader for more than 150 million computer users.

Demonstrating its digital content marketing advantage, Digital Goods is presenting a contest as part of the eBook sales promotion exclusively at its Web site (www.digitalgoods.com). All purchasers will be entered automatically for a chance to win a limited-edition, framed StarCraft poster signed by the StarCraft development team at Blizzard Entertainment.

The StarCraft: Uprising promotion, which includes an excerpt from the eBook and an instant-buy option, can be passed on to friends via Digital Goods' exclusive online "Share It" feature, earning the original purchaser an additional contest entry for each recipient who buys the eBook.

The viral marketing effect of the "Share It" poster contest is made possible by Digital Goods' patented Passalong(TM) technology, the only distribution system that encourages content copying to multiply sales while continuing to provide copyright protection. The Passalong feature, an integral part of the security/distribution system for all content merchandised through Digital Goods, is unique in ensuring that each recipient will see a free sample of the content, be encouraged to buy, and to once again pass it along to other interested readers. Once purchased, the complete content is instantly readable on each consumer's PC using the software he or she already has. Complete protection against unauthorized viewing follows the content file wherever it resides or is sent.

Combining content security, one-to-one targeted marketing and a complete multi-channel eCommerce distribution system, Digital Goods enables online retailers to earn impressive commissions without an upfront investment or commitment. Once enrolled in Digital Goods' Affiliate Network, online retailers simply place a link on their site to sell StarCraft: Uprising. Shoppers click through to a new window, complete their transaction and close the window, without ever leaving the original site.

In addition to placing eBooks on the most appropriate Web sites, Digital Goods actively markets titles through a series of direct and Passalong email campaigns, search engine optimization, and contextual mapping technology.

Visit the StarCraft iPage: http://store.digigoods.com/bp/item.asp?ProdId=8784

About Digital Goods

Digital Goods (NASDAQ: DIGS), formerly SoftLock.com, is the leader in digital content marketing for rights-protected content. The company's secure online marketing and distribution system helps publishers deliver content to the largest possible audience while respecting copyrights. Consumers gain instant access to valuable and relevant content wherever and whenever they are ready to buy. Digital Goods is revolutionizing the way digital content is marketed, sold, and distributed online, while enabling content publishers and online affiliates to share in the commercial benefits of the rapidly growing marketplace for digital content. The Digital Goods marketing network includes hundreds of online affiliates and content publishers, including industry leaders such as Standard & Poor's, Simon & Schuster, Dun & Bradstreet, WetFeet.com, Borders.com, iVillage.com, About.com, Infospace and The Money Page. Digital Goods is based in Maynard, MA, USA. For more information, please visit www.digitalgoods.com.

Digital Goods Statement

SoftLock is a registered trademark of SoftLock.com, Inc. Digital Goods, and Passalong are trademarks of SoftLock.com, Inc. All other products or company names are trademarks or registered trademarks of their respective owners. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. SoftLock.com, Inc. d/b/a Digital Goods may experience significant fluctuations in future operating results due to a number of economic, competitive and other factors, including, among other things, the size and timing of customer orders, changes in laws, new or increased competition, delays in new products, production problems, changes in market demand, market acceptance of new products, seasonality in product purchases and availability of capital to finance intended expansion of operations. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations, are included in the Company's fillings with the Securities and Exchange Commission and are incorporated herein.