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EMERYVILLE, Calif.--(BUSINESS WIRE)--Feb. 9, 2000

ditto.com Inc., the premier visual search engine, today announced the launch of its Affiliate Relations Program.

The program, created in partnership with Be Free Inc. (Nasdaq:BFRE), the leader in performance marketing, allows Web sites to place ditto.com search tools and links on their sites and earn money for the clicks and traffic generated for ditto.com through these links.

&uot;Our site traffic has grown at a tremendous rate and the Affiliate Program will allow us to further extend our brand reach,&uot; said Michael Lyons, president and CEO, ditto.com. &uot;We are extremely committed to making the program work and having Be Free as a partner gives us great confidence that we will build lasting relationships with our Affiliates.&uot;

&uot;ditto.com has the potential to add value and functionality to any Web site with its visual search engine and exceptional user experience,&uot; said Gordon Hoffstein, chairman and CEO, Be Free Inc.

&uot;Affiliate sites earn revenue participating in the affiliate program, and at the same time enhance the stickiness of their sites by offering ditto.com services as part of their content offerings, so it's really a win-win.&uot;

When a participating affiliate site sends visitors to ditto.com through an affiliate link placed on their site, they receive $.04/click. Applications are available online at www.ditto.com and usually approved within two business days.

Members have access to a Web site where they can utilize the latest technology to easily create links to their sites and obtain daily revenue reports.

ditto.com is the Web's premier visual search engine. Indexing millions of pictures on the Web, ditto.com allows users to quickly sort through pictures rather than words when looking for useful sites on the Web -- a colorful, exciting, easy-to-use alternative to text-based searches.

ditto.com provides results that are highly relevant and fun to use. Whether it's entertainment, sports, travel or pets -- ditto.com is the place for people to see what they most what to find.

Founded in 1997, ditto.com's technology took years to develop and today provides a superior visual search experience. The company is venture-funded and has headquarters in Emeryville and houses its back-end technology in Naperville, Ill. For more information, visit www.ditto.com or contact Dena Cook at 310/476-3296.

Be Free Inc. (Nasdaq:BFRE) is the leader of performance marketing

-- the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, e-nabling(sm) these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web.

Be Free's customers include some of the Internet's leading merchants, online services and portals such as America Online Inc. (NYSE:AOL), barnesandnoble.com (Nasdaq:BNBN), GoTo.com (Nasdaq:GOTO), Mercata, Travelocity, Reel.com (Nasdaq:HLYW), CNet (Nasdaq:CNET), PC Connection (Nasdaq:PCCC), Priceline (Nasdaq:PCLN), About.com (Nasdaq:BOUT) and Yahoo!(R) GeoCities (Nasdaq:YHOO).

Collectively, Be Free's customers have more than 2.8 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, Mass.; Pittsburgh, Penn.; Atlanta; Chicago; Los Angeles; Campbell, Calif.; and New York. For more information, visit http://www.befree.com.